Website Management — Next Generation

Your website.
Managed with a sentence.

We build your site once. After that, updating it is a sentence in a chat window. Copy, blog posts, SEO, testimonials, integrations — no page builder, no plugins, no developer calls.

We document your design system and brand voice when we build. Every change you make after that stays consistent — because the AI always knows what your site looks and sounds like. No subscription. Pay for the turns you take, not the months you exist.

Why people are switching

The platform you're on
was designed to frustrate you.

These aren't edge cases. They're the normal experience for millions of small business owners — and the reason a new category of website management exists.

WordPressreal complaints

Plugins break everything

11,334 vulnerabilities found in the WordPress ecosystem in 2025 alone — 93% from plugins. One update can white-screen your entire site.

Security is a full-time job

Emergency developer calls after a breach run $500–$3,000. Most small businesses can't keep up with the patch cycle.

Gutenberg nobody asked for

The block editor is widely hated. Pages don't save. Menus vanish. You can't see your live design while editing — just hit Preview and hope.

Squarespacereal complaints

Chose the wrong template? Start over.

Squarespace doesn't let you switch templates. Ever. Change your mind and you're manually rebuilding every page from scratch.

1.2/5 stars on Trustpilot

1,500+ reviews. Support loops you in circles. The BBB has over 100 complaints. Billing surprises and auto-renewal traps are the #1 theme.

Two levels of navigation. That's it.

Squarespace limits you to two nav levels. Growing businesses consistently hit this ceiling and have nowhere to go.

Wixreal complaints

Your data is hostage — forever

Wix cannot export your website data. If you ever want to leave, you rebuild manually from zero. Your years of work go nowhere.

What you see ≠ what you get

The editor looks fine. The published site is misaligned. Copy-pastes pull from old versions. The editor crashes with photos. Classic.

Hidden fees compound fast

$35/month base plan. Then +$75/month to connect Google Ads. Then more to unlock ecommerce. The real price is never the advertised price.

Sources: ALM Corp (WordPress 2025 vulnerability report), Trustpilot, BBB, One Smart Sheep, Digital Resource

How it works

Build once. Manage forever
with plain English.

01
One-time build fee

We build your site from scratch

Custom-designed for your business. No templates, no rented infrastructure. Fast static HTML on Firebase Hosting — your code in your GitHub repo. Yours forever.

02
Pay per change

You manage it with text

Log in to your console. Type what you want to change. The AI writes the code, creates a preview, and waits for your approval. Nothing touches the live site until you say go.

03
Review → deploy

Approve and it goes live

One click opens a PR on GitHub. Merge it and your production site deploys automatically within a minute. Full audit log, every change, every time.

Always consistent

Change one thing.
Everything stays in sync.

When we build your site, we document your design system — your colours, type scale, spacing rules, component patterns. We document your brand voice — your tone, your terminology, your CTA style.

Every time you make a change that introduces a new pattern, the AI updates that documentation automatically. The next edit picks it up. Your site never drifts from itself.

This is what no page builder does. Squarespace doesn't know your brand voice. WordPress doesn't maintain your design system. SimulateCX does — because we built it and we keep it current.

_simulatecx/design.mdDesign system
·Colors: --primary #D4A853
·Font: Fraunces (headings), Syne (body)
·CTA: solid amber, uppercase mono, 0.1em tracking
·Cards: border-scx-border, bg-scx-surface/30, rounded
_simulatecx/content.mdBrand voice
·Tone: warm, direct, never corporate
·CTAs: imperative + arrow ("Book a session →")
·Headlines: short, present tense, action-led
·Avoid: jargon, passive voice, filler phrases

Updated automatically when you change something that matters

See it in action

Every update. One sentence.

From fixing your homepage headline to publishing a fully SEO-optimised blog post — type it, preview it, approve it. No code. No developer. No waiting.

+ /nav /contact /image and more

SimulateCX Console
~8 sec
/page

Update the hero headline to "Photography that tells your story" and make the CTA say "Book your session"

AI

Updated hero headline and CTA button. 2 surgical changes to index.html — nothing else touched. Preview it before it goes live.

Proposed changes — review before it goes live
+index.html +2 / −2

Side by side

Not another page builder.
A better model entirely.

SquarespaceWixSimulateCX
You own the code✗ Proprietary✗ No export ever✓ GitHub repo, always
Monthly fee$23 – $65/mo$17 – $159/moNone — pay per change
How you editDrag-and-drop GUIBuggy visual editorPlain English commands
Switch templates✗ Impossible✗ Start overN/A — custom built
Plugin security riskSomeSome✓ None — static HTML
Blog with full SEOPartialBasic✓ One command, full SEO
Page speedAverageSlow (bloated code)✓ Static, sub-1s loads
Need a developerFor anything realOften✓ Never — AI handles it
Support quality1.2/5 TrustpilotInconsistentDirect — admin@simulatecx.com

How we work together

We build it.
You run it.

Some things require a human designer. Most things don't. Here's exactly where the line sits.

You reach out to us for

  • New sections or layout additions
  • Brand redesigns or visual overhauls
  • New page types (booking, portfolio, landing)
  • Interactive features (forms, carts, calculators)
  • Major site architecture changes

These are scoped service engagements — quoted separately.

You do yourself in the console

  • Update any text, headline, or CTA
  • Publish a blog post with full SEO
  • Add a testimonial or social proof
  • Fix or update your meta description
  • Add a Calendly, WhatsApp, or Reviews embed
  • Duplicate a page for a new service or location
  • Roll back any change that didn't land right

Each request uses Haiku (fast, simple) or Sonnet (complex edits). Your console shows which model was used and what it cost.

Pricing

Build once.
Pay for the turns, not the time.

You pay for the AI processing behind each request — measured in tokens. Simple changes (a headline, a meta tag) are handled by Haiku and cost cents. Complex work (a full blog post, a page rewrite) uses Sonnet and costs a few dollars. No subscription. No maintenance fee. Your console shows exactly what each request used and cost.

Build

Custom quote
one-time

We design and build your site from scratch. Custom domain, Firebase Hosting, GitHub repo — fully configured and handed to you.

  • Custom design — no templates
  • Mobile-optimised from day one
  • Firebase Hosting + GitHub setup
  • You own the code — zero lock-in
  • Your brand voice + design system documented
  • Console access activated for your team
Get a build quote

Manage

ongoing
Pay per request
no subscription

After your site is built, you manage it yourself through the console. Each request shows the model used (Haiku or Sonnet) and the exact cost. Nothing is hidden.

  • Simple edits (Haiku): cents per request
  • Complex edits (Sonnet): a few dollars
  • Every change previewed before it goes live
  • Design schema + brand voice maintained automatically
  • Full audit trail of every change
  • Running total visible in your console
Start managing
Haiku
SEO, nav, contact, testimonials
Cents per request
Sonnet
Page rewrites, blog posts, duplicates
A few dollars
Either
Your console shows which was used
Exact cost, always

Questions

Common questions

Ready to leave the old way behind?

Your site, your words,
your control.

Tell us about your business. We'll build the site and hand you the keys. From there, you manage it with a sentence — and only pay when you do.

Start the conversation →

admin@simulatecx.com · typically responds within 24 hours